Cheers to Fridays
Sarsons vinegar is a true British icon. A staple in English households for years, this malt vinegar brand had lost its identity in recent times. mcgarrybowen London, was tasked with creating a campaign to bring Sarson's back into the spotlight. Under the stewardship of ECD Paul Jordan, I worked with Head of Design, Jim Bletsas to refine and hone the typography for these classic advertising posters, illustrated by Paul Thurlby.
C L I E N T
Sarsons

P R O J E C T
Typography

A G E N C Y
mcgarrybowen London

E C D
Paul Jordan

C R E A T I V E   D I R E C T O R S
Remco Graham, Rich Holmes

H E A D   O F   D E S I G N
Jim Bletsas

D E S I G N E R
Neus Rodriguez

T Y P O G R A P H E R
Frank Thiruchelvam

S e l e c t e d w o r k s

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