Cheers to Fridays
Sarsons vinegar is a true British icon. A staple in English households for years, this malt vinegar brand had lost its identity in recent times. mcgarrybowen London, was tasked with creating a campaign to bring Sarson's back into the spotlight. Under the stewardship of ECD Paul Jordan, I worked with Head of Design, Jim Bletsas to refine and hone the typography for these classic advertising posters, illustrated by Paul Thurlby.
Client: Sarsons
Project: Typography
Agency: mcgarrybowen London
Executive Creative Director: Paul Jordan
Creative Directors: Remco Graham and Richard Holmes
Head of Design: Jim Bletsas
Designer: Neus Rodriguez
Typographer: Frank Thiruchelvam

Selected works

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