Cheers to Fridays
Sarsons vinegar is a true British icon. A staple in English households for years, this malt vinegar brand had lost its identity in recent times. mcgarrybowen London, was tasked with creating a campaign to bring Sarson's back into the spotlight. Under the stewardship of ECD Paul Jordan, I worked with Head of Design, Jim Bletsas to refine and hone the typography for these classic advertising posters, illustrated by Paul Thurlby.








C L I E N T
Sarsons
Sarsons
P R O J E C T
Typography
Typography
A G E N C Y
mcgarrybowen London
mcgarrybowen London
E C D
Paul Jordan
Paul Jordan
C R E A T I V E D I R E C T O R S
Remco Graham, Rich Holmes
Remco Graham, Rich Holmes
H E A D O F D E S I G N
Jim Bletsas
Jim Bletsas
D E S I G N E R
Neus Rodriguez
Neus Rodriguez
T Y P O G R A P H E R
Frank Thiruchelvam
Frank Thiruchelvam