Cheers to Fridays
Sarsons vinegar is a true British icon. A staple in English households for years, this malt vinegar brand had lost its identity in recent times. mcgarrybowen London, was tasked with creating a campaign to bring Sarson's back into the spotlight. Under the stewardship of ECD Paul Jordan, I worked with Head of Design, Jim Bletsas to refine and hone the typography for these classic advertising posters, illustrated by Paul Thurlby.