Picked by Pogba
Whilst working at mcgarrybowen London, the agency was given the classic advertising challenge — Big, global client. Super short turn-around. Limited budget. Make it amazing.
Adidas gave us the challenge to promote their golden boy and the world's most expensive player, footballing phenom Paul Pogba. Signed by Manchester United for close £90 million, Pogba was due to play Chelsea for his visit to London and Adidas wanted to create hype around his arrival to nation's capital. Working closely with creative directors Si & Steve, we produced the look and feel, adhering the global guidelines and supplied imagery.