We're a collaborative studio offering services in brand strategy and creative direction, content creation, naming, verbal and visual communication. We also make a decent cuppa.

We're a collaborative studio offering services in brand strategy and creative direction, content creation, naming, verbal and visual communication. We also make a decent cuppa.

Services
We absolutely love working with start-ups and launching new ideas. 
We offer a full range of creative services, including:
– Brand identity systems and guidelines
– Verbal communications and naming
– Marketing collateral
– Typography and illustration

— Packaging design
– Content creation
– Environmental design and wayfinding
– Experience design
Frank Thiruchelvam
I am a design director with over 15 years of experience in brand and design. Working with clients in Australia, the United Kingdom, China, Singapore, Hong Kong, and India, I have a genuine passion for solving creative briefs whilst staying true to my belief of valuing people over profit.
With this simple philosophy at its heart, I have been fortunate enough to work with some of the best people, creating brave work for bold clients. In 2003 I set up a brand and design studio — Pink Tank Creative.
I have worked on and led successful projects for a variety of clients large and small including; Cadbury’s, Arnott’s, Jeep, Kenco, Morrisons, Lindt, Honda, Bridgestone, Monster, Toyota and Adidas. My most rewarding work was producing my baby boy, Kiran in 2015 — and followed this with the arrival of a baby brother, Aran in 2019. I reside and work in Australia.
Creative agencies
Australia
G2, JayGrey, YOLO, BWM Dentsu, UDKU, DDB, R/GA, BD Network, How, DDB Remedy, Host/Havas, Usual Suspects, The Core Agency, Brains Design, Wonder (BWM).
United Kingdom
OgilvyCommonHealth, TBWA\Tequila, Brave, Leo Burnett, McCann Erickson, mcgarrybowen.
World
Ogilvy CommonHealth (Shanghai)
Select clients
FMCG
Cadburys, Kenco, Flash, Morrisons, Warburtons, Lindt, Mizkan, Branston, Sunlight, Schwarzkopf, Nivea, 4 Pines, Sambrook's, Haywards, Dove, Panadol, Panadol Children's, Harris Farm, Nestlé, Nescafé, Gloria Jean's Coffee, Krispy Kreme, Brancott Estate, Asian Home Gourmet, Lucozade, Green & Blacks, Campo Viejo, Solotel.
Automotive and aviation
Jeep, Honda, Acura, Ssangyong, Bridgestone, Air Pacific, Qantas, WMC Group
Professional services, finance and technology
Western Union, Google, Telstra, Microsoft, News Corp, Monster, Sky Bet, Westpac, Sony Mobile, British Red Cross, Philips, Bank of Queensland, The Intelligent Investor, Commonwealth Bank of Australia
Sport
Adidas, Sydney Cricket Ground, NSW Blues Cricket 
Pharmaceutical 
Panadol, Panadol Childrens, Weight Watchers, Raid, Breathe Right, Quick-Eze, GlaxoSmithKline, Boehringer Ingelheim, Astra Zeneca, Merck, Pfizer, Johnson & Johnson, Bayer 
Other
Dior, Bathe, Work Safe Victoria, RICA, Cancer Council of Australia, NSW Health, The Rocks, Wattyl, BATA, Melrose Park Development
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