The Locals
We were given the task of branding The Locals — a boutique cafe based in the heart of West London, offering customers a premium dining and restaurant experience. The Locals are focused on offering organic, high-quality produce and an ever-changing fine dining menu. We were tasked with naming, branding and rolling out the visual identity across all mediums.














C L I E N T
The Locals
The Locals
P R O J E C T
Branding
Branding
D E S I G N E R
Shruti Thiruchelvam, Frank Thiruchelvam
Shruti Thiruchelvam, Frank Thiruchelvam
I L L U S T R A T O R
Michael Halbert
Michael Halbert
T y P O G R A P H E R
Frank Thiruchelvam
Frank Thiruchelvam